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CASE STUDY III
Client: Sue Fisher King
Agency: Binger

Challenge: Update brand direction 
Status: Client implementing

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“You brought my philosophy of retail and life, to life”

Sue Fisher King—Owner, Sue Fisher King 

The following pages are from an extensive brand-refresh document, which includes the following work:

Section I: Brand Story

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• ”Who We Are” positioning statement

• “What We Do” positioning statement

• Manifesto

• Customer Profiles

• Voice and Tone Guidelines

• Brand Attributes

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Section II: Visual Language

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• Logo Development

• Style Guide

• Photo Direction
• Catalog Creative Concepts and Strategies

• Business Cards

• Brochures

• Direct Marketing Strategies

• Website 

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© 2024 Scott Sidorsky

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