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CASE STUDY I
Client: Holly Yashi / Agency: R2

Challenge: Redefine brand direction. Status: Implementing 

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“You guys get us.”

Holly Hosterman—Founder, and Creative Director, Holly Yashi

The following are a few pages from an extensive presentation designed in collaboration with a strategist copy.

Section I: Brand Story

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• ”Who We Are” positioning statement

• “What We Do” positioning statement

• Manifesto

• Customer Profiles

• Voice and Tone Guidelines

• Brand Attributes

• Tagline exploration

Section II: Visual Language

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• Logo Development

• Style Guide

• Photo Direction
• Catalog Creative Concepts and Strategies

• Business Cards

• Brochures

• Direct Marketing Strategies

• Website Creative and Strategies 

• Web Banners
• Social Strategies

• Merchandise Extension Study

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© 2024 Scott Sidorsky

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